My name is Yingying Cia, and I come from Shanghai, China. I majored in International Economics and Trade during my undergraduate studies. To broaden my career horizons, I embarked on several internships as an analyst assistant in the financial services sector. It was during this time that I realized the pivotal role of risk management in the world of finance.
Now I am a student in the M.S. Enterprise Risk Management program at Columbia University in the City of New York. I've been thrilled about what risk managers can do and how ERM helps organizations achieve goals. My intellectual curiosity and "gray matter" serve me well and make me fully engage with my coursework and everything in my life.
Project
American Axle & Manufacturing December 2022 Analysis
A comprehensive company analysis covers its past performance, competitiveness in the industry, and projection & valuation analysis. Three Valuation Methodologies, Market Value (Stock Value) Method, Average EBIT Industry Trading Multiples Valuation Method, and Discount Cash Flow Valuation Method, are applied in the analysis. The results indicate that the stock price of AAM was significantly underestimated during December 2022.
This is an initial risk assessment to evaluate SolarWinds's existing Information Security program, preparing for the Increasing and evolving information technology threats and attacks across industries positioned Cybersecurity Risk. Several tools, including the NIST CSF and CMMI Cybersecurity Maturity Model, combined with the FFIEC Cybersecurity Assessment Tool, are applied in this project to identify vulnerabilities and provide recommendations.
Research on the Mechanism of Consumers' Purchase Intention under the Xinjiang Cotton Incident
Under the brand crisis triggered by the Xinjiang cotton incident, the study selected foreign brands MUJI and H&M. The research result illustrates the correlation between emotions and corporate brand crisis response strategies and attitudes toward China. It also explains how consumer emotions play a mediating role between corporate brand crisis response strategies and purchase intentions. The research has fully demonstrated the internal emotions and behavioral mechanisms of consumers, guiding companies to choose appropriate response measures, clarifying corporate political positions and attitudes, and implementing appropriate corporate brand crisis strategies.